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Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with Nike consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this approach. Nike has always been at the front of technical integration, whether it is from Bill Bowerman’s wife’s waffle iron outsole, the revolutionary Nike Pegasus, to Nike Air technology; Nike is always pushing the envelope on creativity. When it comes to creativity and functionality, Nike’s motto is “Just do it.”